So Random House plan to start selling their own books direct from their website next month, a bit of a risk, but something we have thought about doing. At the moment, on our site if you would like to buy books, you are directed through to Amazon. We do have our own bookshop which sells all kinds of books (of course we put our own on the front page!) but we could never compete with Amazon so direct people through to a brand they know to buy our books. Would people buy books from us and trust our unknown brand enough to do so? Or would we lose sales from this? I know everyone always feels secure buying books from Amazon so if it ain't broken don't try and fix it goes the saying! However, this brings us back to the question of giving the indies the chances - does this still count on-line?
I digress however - Random House are selling books direct, we could do this, and we want to do this, we want to be in control of the discounts we offer and the BOGOF deals we can do, but we can't. This is for the simple reason that Nielsen - the lovely people who record every sale and compile the best seller charts won't record sales from a publisher selling it's own books direct. Random House are taking a bit of a risk with this - possibly only a small one as there non-direct sales will probably still be enough to get them up into the best seller charts, but for us it is a problem. How do we dictate how and at what price and with what offers we can sell our books but risk the sales not being accounted for? After all it isn't all about the income (granted a lot of it is!) but I know authors that would much rather see themselves in bestseller lists than just making a good income from their books. A Problem.